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The Road Ahead: Challenges and Future Trends in the Two-Wheeler Industry
The Indian two-wheeler industry stands at a critical juncture, shaped by several powerful trends and challenges. The mandatory transition to stricter emission and safety norms (like OBD-2 and ABS/CBS) has increased vehicle costs. Furthermore, the industry is grappling with the long-term impact of the COVID-19 pandemic and inflationary pressures on consumer spending.
Looking forward, the future will be defined by connectivity (scooters with built-in 4G and apps), advanced safety (traction control, vehicle location tracking), and a diverse EV portfolio. The industry's success will hinge on its ability to make two-wheelers safer, smarter, and more environmentally friendly, while still keeping them affordable for the core Indian customer. The companies that can balance this equation will lead the next decade of growth.
FAQ
Q: What are the biggest challenges for the industry?A: Rising overall cost of ownership, fluctuating fuel prices, and the infrastructural and consumer adoption hurdles for electric vehicles.
Q: Are…